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Branding in Shadowrun

August 19, 2012 - Design, Random Tables

In the cyberpunk genre where style is more important than substance the issue of branding is paramount. However as we move through the Shadowrun gear section the branding of items fades away. It’s important that characters are firing an Ares Predator or Colt Manhunter but not important that they’re using an Espirit Smartlink or Parashield Cyberears. Obviously it’s not smart to list 50 different brands of toolkit that function identically. However it is important if you’re stressing the cyberpunk aspects of Shadowrun to identify what brand of equipment the characters are carrying. It’s more interesting to receive McDonnell-Douglas Aviator CyberLenses than it is to receive cybereyes despite being a handful to write and say.

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If you’re going to go this amount of trouble then it’s important to utilize this detail in play. Is the character wearing a Petrogas corporate jacket on a meet with a Thales-Raytheon Johnson? does his cyberware scan as a complete set of Emerging Futures technology? When the character glitches does her Optical Dreams smartlink reticule hard code it’s location to the deckers Bicson commlink implanted in his skull and require a third party hotfix to correct? It’s a lot to say and doesn’t affect the mechanics of Shadowrun unless the GM or players decide  its does but it’s does add to worldliness of your game.

The next time your PCs are installing some cyberware, buying a long coat or picking up a toolkit consider offering them a branded piece. If the player would rather have the generic brand then let them know that the no-name brand falls below the stuffer shack brand in terms of coolness.

Random Corporation Table

Roll 1d6 for the hundreds value, 1d6 for the tens value and 1d6 for the final value.

111 Adams-Westlake Mediaworks 411 Total Service
112 Realizm Simulations 412 Shiawase Armaments
113 Paradigm Pictures 413 Shiawase Biotech
114 Architectural Dynamics 414 Shiawase Envirotech
115 Armada Personnel 415 Arboritech
116 Champion Financial Group 416 Kuroyama Minerals
121 Temperance Investments 421 A-Technologies
122 FactFiles 422 Desert Storm Security
123 Festival Foods 423 Fuchi Simsense Studios
124 HyperSense 424 Hephaestus Technologies
125 Iris Firmware 425 Imperial Tech Services
126 Najima Securities 426 Resha Corporation
131 Fuchi Corporate Services 431 Vector Matrix Services
132 Gambare Aerospace 432 Arianespace
133 Shin Chou Kyogo 433 ATT
134 Ultimax 434 Barytech
135 Underwater Living 435 BMW AG
136 Wakatta Software 436 GIAT Industries
141 Mærsk-Sealand 441 Commerzbank
142 Genecraft 442 Hermes Eurocom
143 Harland & Wolff Nautical Designs 443 Ruhr Datafax
144 Renraku Philippines 444 Dresdner Bank
145 Blohm & Voss GmbH 445 Swiss Bank Corporation
146 Eurosoft 446 Krupp Group
151 Gaz-Niki 451 Messerschmitt-Kawasaki
152 Izom Armaments 452 Orbital Dynamix
153 Securitech International 453 Ruhr Nuclear
154 Tetradyne Matrix Systems 454 Siemens-Nixdorf
155 General Dynamics 455 Philips
156 Weapons World 456 Crashcart
161 Knight Errant 461 Saotome Aquadomes
162 Leviathan Technical 462 MetaErgonomics
163 Osprey Technical Publications 463 PensoDyne Biotechnical
164 Silicon Valley 464 Tsuruga International
165 Ares Integrated Solutions 465 Xiao Technologies
166 National Broadcasting Service 466 Yamatetsu Naval Technologies
211 Hard Corps 511 Yamatetsu Productions
212 AresSpace 512 Wuxing Financial Services
213 Qantas 513 Prosperity
214 Bank of America 514 Albion Mutual Funds
215 General Motors 515 Fidelity Mutual Insurance
216 Crystal Optics 516 Malaysian Independent Bank
221 Emerging Futures 521 Wuxing Worldwide Shipping
222 Lifescape 522 Swift Wind Deliveries
223 Mercury Express 523 Minh-Pao Exports
224 Mostrans 524 Cartwright Cartage and Freight
225 Quick Trigger Systems 525 Jam-Bo Games
226 Pratt & Whitney 526 Eastern Electronics
231 Aztechnology 531 Lotus Multimedia
232 BANCOMEXT 532 Four Winds Press
233 Dassault 533 Tiger Trideo
234 Embracer 534 Soba Foods
235 Free Transit Cartage 535 Saito Studios
236 Genetique 536 Cross Advanced Electronics
241 Ares Makrotech 541 Cross Biomedical
242 Hawker-Siddley 542 Cross Entertainment
243 Natural Vat Technologies 543 Cross Global Development
244 Optical Dreams 544 Cross Matrix Technologies
245 Pemex 545 Artemis Industries
246 Productos Cultivatos 546 Beaux Retail Consortium
251 Marine Technologies 551 Bicson Biomedical
252 Stuffer Shack 552 Bioleve
253 Carréfour 553 Down Development
254 Televisa 554 Fleche Armaments
255 Trés Chic 555 Virtual Air Inc.
256 Mitsuhama Industrial Technologies 556 Xerxes Positive Research
261 Integrated Agricultural Applications 561 Horizon Transglobal
262 MMC 562 Charisma Associates
263 Brookes Thaumaturgy 563 Pathfinder Multimedia
264 Dolmen Data Systems 564 Affiliated Artists
265 DSA 565 Hisato-Turner
266 ESPIRIT Electronics 566 New Line
311 Maritech Enterprises 611 Polyaural
312 Pentacle Distributing 612 Singularity
313 Mediasim 613 Virtual World Disney
314 Automatronics 614 BUT Heavy Industries
315 Mitsuhama-Benguet Mining 615 BuMoNA
316 Mitsuhama Militia-ware 616 Ruhrmetall
321 Parashield 621 General Genetics Worldwide
322 Aekai Heuristic Technologies 622 Global Polymers
323 Black Lotus Software 623 Müller-Schlüter Infotech
324 BrainWave, Inc. 624 Zeiss-Audiotek Cybersysteme
325 Mitsuhama Computers 625 Beretta
326 CBC 626 Egis Services
331 Highstar, Inc. 631 Esprit Electronics
332 Mitsuhama Media 632 Panhard
333 Mitsuhama Music 633 Thales-Raytheon
334 Sakura Studios 634 Total-Elf
335 Soonan Simsense 635 Federated Boeing Metalworks
336 Automation Systems, Inc. 636 Federated Boeing Shipyards
341 Mitsuhama Industrial Technologies 641 McDonnell-Douglas
342 Takai Development Corporation 642 Sea Launch
343 Zen-Marsh Chemicals 643 IFMU Robotik
344 Ambrosius Publications 644 IFMU Air Technologies
345 HermeTech Associates 645 Sternschutz Security
346 Mitsuhama Magical Services 646 Lusiada Técnica
351 Mitsuhama Thaumaturgical 651 Lusiada Telecom
352 Pentacle Distributing, Inc. 652 LusoAgronomica
353 Pentacle Press 653 LusoServices
354 Astin Remote Systems 654 Petrogas
355 Drive-Ware Technologies 655 Bristol Optics
356 Elk-Sedge Systems 656 Transys Data Services
361 Mitsuhama Automatronics 661 Mindstrom Neurotechnologies
362 VOR Robotics 662 Götaland Telekom
363 Mitsuhama Biotechnologies 663 Suzhou Biotechnology
364 New Life Harvest 664 Iris Software
365 Petrovski Security 665 InterScience Inc.
366 Ertxantxa 666 Commonwealth Enterprises

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